WPMytics publishes WordPress news, tutorials, reviews, and data research for a professional audience. These are the standards we hold every article to, and the promises we make to you about how we work.
WPMytics is published by MeritWP LLC, a Wyoming limited liability company. The editorial standards below apply to all content produced and published by the company on wpmytics.com.
Accuracy first
Every factual claim in a WPMytics article is either sourced, tested, or clearly marked as estimation. Version numbers, release dates, pricing, and benchmark results are verified against primary sources before publication. When a source is behind a paywall or login, we note that in the article so you can evaluate the claim.
We do not rewrite other publications’ articles. If a story is breaking and we have not verified the facts ourselves, we either wait, attribute the reporting clearly, or skip the story.
Sourcing and attribution
- Primary sources come first. Release notes, official announcements, changelogs, and direct statements from the project or vendor.
- Secondary reporting is attributed. When we cite another publication’s reporting, we name them and link to the original article.
- Data sources are named. Any chart, percentage, or ranking includes the dataset, the date of collection, and a link to the source where public.
- Off-record sources are labeled. If a source speaks on background, we say so and explain why the story justifies it.
How we cover products
Reviews and comparisons are written after hands-on testing, not from press kits. For hosting reviews, that means running our own performance tests on a live install. For plugin reviews, that means installing on a test site and working through real use cases. For themes, that means building a sample site, not judging a screenshot.
We accept free trials, review licenses, and access credentials for testing. We do not accept payment, gifts, or any form of compensation in exchange for a review or a specific verdict. Where an affiliate relationship exists with a product we are reviewing, it is disclosed in the article in addition to our Affiliate Disclosure.
Data journalism methodology
Our data reports are a core part of WPMytics. To earn your trust, every data report includes a methodology section that covers:
- The dataset or datasets used, with links where public
- The date range and collection date
- The sample size and how it was selected
- Known limitations or biases in the data
- Any assumptions we made when the raw data was ambiguous
- How a third party could reproduce our analysis
When we make forecasts or project trends forward, we label them as projections and show the confidence interval. When a finding depends on a model we built, we explain the model’s inputs and its weaknesses.
Use of AI tools
We use AI writing tools in our production process. That use is structured and transparent: AI helps with research synthesis, outline drafting, and copy editing. Final articles are reviewed by a human editor before publication. Facts, quotes, numbers, and recommendations are verified by a human, not taken on the AI’s word.
We do not publish wholesale AI-generated articles without human editorial judgment, and we do not use AI to fabricate quotes, statistics, or case studies. When an article was generated with substantial AI assistance, the byline reflects the human editor responsible for the finished piece.
Corrections policy
Getting the facts right matters more than looking polished. When we make a factual error, we correct it, and we mark the correction visibly in the article.
- Minor corrections (typos, broken links, small clarifications) are fixed silently.
- Factual corrections (wrong number, wrong attribution, wrong claim) get a dated note at the end of the article explaining what was corrected.
- Significant corrections that change the conclusion of the article also get a note at the top of the article.
- Retractions are rare but possible. If a piece is retracted, we leave a page explaining why rather than deleting the URL.
To request a correction, email corrections@wpmytics.com with the article URL and a source supporting your point.
Conflicts of interest
Our writers disclose personal conflicts of interest in any article where they apply. If a writer holds equity in a product, has consulted for a vendor, or has a personal relationship with the maker of something they are covering, that relationship is disclosed in the article.
WPMytics does not accept editorial direction from advertisers, affiliate partners, or sponsored-content partners. Sponsored content is labeled as such and written under our sponsored content standards; it never appears disguised as editorial.
Independence and ownership
WPMytics is an independent publication. It is not owned by a hosting company, a plugin vendor, a theme shop, or a services agency. Our revenue comes from display advertising, affiliate commissions, and sponsored content clearly marked as such. That mix is chosen on purpose: no single advertiser controls enough of our revenue to influence coverage.
When we get it wrong
We will make mistakes. When we do, the commitment is to fix them quickly, label them clearly, and learn from them. If you think we have fallen short of the standards on this page, email corrections@wpmytics.com and tell us. That feedback is how the standard stays real rather than decorative.
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