Last updated: 17 April 2026
This Cookie Policy explains what cookies and similar technologies WPMytics uses on wpmytics.com, why we use them, and how you can control them. It supplements our Privacy Policy.
1. What cookies are
Cookies are small text files that a website places on your device. They let a site remember your actions and preferences across pages, recognize returning visitors, and measure how pages are performing. Similar technologies (local storage, pixels, web beacons, and tag-based identifiers) work in related ways and are treated together under this policy.
2. Categories of cookies we use
Strictly necessary
These cookies are required for the site to function. They cannot be disabled without breaking basic features.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| wordpress_test_cookie | WordPress core | Checks that cookies are enabled in your browser | Session |
| wp-settings-{user_id} | WordPress core (logged-in users) | Remembers admin UI preferences | 1 year |
| wordpress_logged_in_* | WordPress core (logged-in users) | Keeps authors signed in to the admin | Session / 14 days |
| litespeed_hash | LiteSpeed Cache | Routes you to the correct cache variant | Session |
| wfwaf-authcookie-* | Wordfence Security | Validates the firewall session | 6 hours |
Analytics
These cookies help us understand how the site is used so we can improve it. Analytics runs in aggregate and pseudonymous form; we do not use analytics cookies to identify individual readers.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics 4 (via Site Kit) | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 | Persists session state | 2 years |
| _gid | Google Analytics | Distinguishes users (daily) | 24 hours |
Advertising
These cookies support the ads shown on the site. They can be used to measure ad performance and, where you consent, to personalize ads based on your interests.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| __gads / __gpi | Google AdSense | Delivers, measures, and (with consent) personalizes ads | Up to 13 months |
| IDE / test_cookie | Google DoubleClick | Ad targeting and measurement | Up to 13 months |
| NID | Stores preferences for personalization and security | 6 months |
Functional and preference
These cookies remember choices you make, such as whether you prefer the light or dark theme and whether you have already dismissed the cookie banner.
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
| wpm_theme_mode | WPMytics | Remembers your light or dark theme choice | 1 year |
| wpm_consent | WPMytics consent banner | Remembers your cookie preferences | 12 months |
3. First-party and third-party cookies
Cookies set by wpmytics.com itself are called first-party cookies. Cookies set by other domains when you load our pages (for example, by Google for analytics and AdSense) are called third-party cookies. We use both. Third-party cookies are subject to the privacy policies of the companies that set them.
4. How to manage cookies
In the consent banner
On your first visit, a banner gives you the choice to accept, reject, or customize non-essential cookies. You can reopen the banner any time by clicking the “Cookie preferences” link in the site footer.
In your browser
All modern browsers let you view and delete cookies, and block cookies from specific sites. Look for “Privacy” or “Cookies and site data” in your browser settings. Blocking strictly necessary cookies will prevent parts of the site from working correctly.
For analytics specifically
Google offers a browser add-on that opts you out of Google Analytics measurement on any site. You can install it from tools.google.com/dlpage/gaoptout.
For advertising specifically
You can opt out of personalized advertising from participating networks at:
- Google Ad Settings: myadcenter.google.com
- Your Online Choices (EU): youronlinechoices.eu
- NAI Consumer Opt-Out (US): optout.networkadvertising.org
- DAA Consumer Choice (US): optout.aboutads.info
5. Do Not Track and Global Privacy Control
Some browsers send a “Do Not Track” or Global Privacy Control signal. We treat a Global Privacy Control signal as a valid opt-out of sharing for cross-context behavioural advertising, as required by several US state privacy laws.
6. Changes to this policy
When the cookies we use change, we update this page and the “Last updated” date above. For anything else about cookies on WPMytics, email privacy@wpmytics.com.
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